You may never have considered it, but, by engaging with the media, you could help make a difference and improve the quality of news reporting across endocrinology. Your input could be crucial in ensuring that scientific accuracy is maintained, whilst real-world implications are explained responsibly.

Reports on scientific and health topics that lack independent, expert input may risk conveying a message that is misconstrued. This can be bad for public health – and have an even greater negative impact on the public’s opinion of scientists and doctors.

The Society for Endocrinology aims to engage non-specialists with the impact and potential of endocrinology, and also to ensure that people recognise the Society as an authority in hormone science.

Achieving these aims involves disseminating expert information online and via the media.

The Society’s Media Ambassadors are members who work with our press office, and you could join them. They provide expert insight and context regarding endocrinology-related news stories within their specialist areas.

Here are just a few examples of how these members helped to shape stories of endocrinology in the news for the better.

In 2017, expert opinion and reactions from the Society’s Media Ambassadors helped shape more than 70 news stories. Since the beginning of 2018, they have contributed to at least 20 more.

 

The Society doesn’t just respond to media stories with expert reactions – we also work proactively to highlight the latest innovative research in our journals.

BY PROMOTING NOTEWORTHY RESEARCH TO JOURNALISTS, WE CAN INFORM A BROADER AUDIENCE ABOUT ADVANCES IN ENDOCRINE SCIENCE AND HEALTHCARE RESEARCH.

 

Are you interested in sharing your expertise to help improve science and health reporting? Find out more about Media Ambassadors, and how to become one, at www.endocrinology.org/outreach/public-engagement/opportunities.